| WildAid Endangered Species Day Event |
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Friday, May 21 2010, 6:00pm - 8:30pm
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Join us for a Panel Discussion and Q&A
Title: Threatened, Endangered, Extinct: Marketing Biodiversity to Global Audiences
Steve Trent, WildAid Founder & President, Director of China & India programs
Eric Steinhauser, Executive Creative Director, Morgan Advertising
Shawn Heinrichs, Executive Producer, Blue Sphere Media
Will Novy-Hillsdeley, Founder, Quicksilver Foundry
Marcel Bigue, WildAid Deputy Executive Director, Director of Marine Programs
WildAid believes that scientific study, field protection programs and strong legislation are necessary, but not sufficient in curbing illegal wildlife trade. Addressing consumer demand has long been ignored and perhaps viewed as outside the expertise of conventional conservation organizations, but any coherent portfolio of actions to address endangered species must include demand reduction plans.
WildAid has developed a unique, integrated model to address demand. We work with government, business, community leaders, media partners, celebrities and high profile individuals to advocate social and behavioral change. We promote new regulations for the protection of wildlife and greater local and international cooperation for improved enforcement. WildAid has built a unique network of key strategic partnerships to deliver high-impact, culturally sensitive, nationwide multi-media campaigns aimed at changing attitudes, reducing unsustainable consumption of wildlife while building high-level political support for conservation.
Join us for a lively discussion with experts currently creating and delivering innovative strategies to protect biodiversity and convert consumers worldwide.
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Location : The University Club 800 Powell Street (corner of California St) San Francisco
Contact : RSVP by Friday, May 14, 2010 Erin Sullivan
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Tel: 415-834-3174 |
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